Case Study - Merangue International - Revolutionizing Recruitment Efficiency with Bluebelt
Industry Context
In the fast-paced logistics and supply chain industry, quickly hiring job-ready workers is crucial. Delays in recruitment can disrupt operations, affecting service delivery and customer satisfaction.
About Merangue International
Founded in 1980 by John Moreau, Merangue International began as a small venture operated from an apartment, starting with a shipment of car clocks. Today, it’s a respected name in the import-export sector with modern manufacturing facilities in China and partnerships with major retailers like Loblaw and Staples. With a focus on customer service and quality products, Merangue remains a family-owned business headquartered in Markham, Ontario.
The Hiring Challenge
Merangue needed to fill a warehouse manager position urgently. The typical hiring process takes around 3-4 weeks, and with the rising demand for experienced workers, it was vital to speed things up without compromising on finding the right fit.
Bluebelt's Solution
Bluebelt stepped in to streamline the hiring process with a clear aim: not just to hire quickly, but to ensure the right candidate fit for the job. We understand that HR managers often lack the time or expertise to conduct comprehensive interviews for specialized roles. Our automated, science-backed approach gives companies valuable time back while allowing candidates to shine in an unbiased, qualitative interview process.
Crafting the Job Description & Requirements: We collaborated with Merangue’s team to create a job description focused on their needs. This process identified five key competencies necessary for success in the role:
Planning: Effective planning ensures that warehouse operations run smoothly, minimizing delays and maximizing productivity.
Safety Awareness: Prioritizing safety to protect employees and maintain compliance with regulations, reducing the risk of accidents.
Conscientiousness: Attention to detail and a strong work ethic are vital for managing inventory and ensuring accurate documentation, which prevents errors and losses.
Communication: Strong communication skills are essential for coordinating with team members and other departments, fostering collaboration and efficiency.
Interpersonal Skills: Building relationships with staff fosters a positive work environment, encourages team engagement, and enhances overall morale.
AI-Powered Screening Process: Our AI, Blue, transformed the screening process. Candidates received an SMS to participate in a phone interview. By simply accepting, they initiated a call with Blue, who conducted a quick phone screen, averaging around 6 minutes. On the first day alone, over 50 candidates were screened, generating immediate scores that allowed for efficient evaluation.
Behavioral Interviews: After the initial screen, select candidates moved on to a more in-depth behavioral interview, also conducted by Blue. This phase involved a 15-minute conversation focused on assessing their competencies and cultural fit within Merangue.
Enhancing Candidate Experience: Candidates can start interviews anytime with Blue without the need to go back and forth. We prioritized a smooth candidate experience by maintaining transparent communication via SMS. Automated reminders and follow-ups kept candidates engaged, while our team provided human support in case of any technical interruptions, ensuring a positive experience throughout.
Data-Driven Candidate Selection: Through our proprietary scoring system and anchored interview analysis, we identified the top 5 candidates for Merangue. As a last-mile delivery, we scheduled these candidates for an in-person interview with the Merangue team. These candidates were pre-vetted, enabling the team to conduct the interviews enjoyable without the need to read a stack of resumes.
Results: Thanks to Bluebelt's efficient, automated process, Merangue successfully hired their top candidate within just one week. This swift turnaround not only filled the position but ensured that the candidate was an excellent fit for the role.
"Bluebelt is great because it qualifies people, and we take care of the final steps. It was so easy to get started—simple questions, saving manpower, I loved it!"
John Moreau, CEO of Merangue International, praised Bluebelt's impact.
Conclusion
This case study demonstrates how Bluebelt's innovative approach can help companies in the logistics and manufacturing sectors hire faster while achieving the right candidate fit. By using AI-powered screening methods, we create a science-backed hiring process. Our mission is to redefine recruitment, providing efficient and effective hiring solutions for businesses looking to thrive in a competitive market.
